Role: Product Marketing Manager

Location: Singapore

About NextWave

NextWave Partners is the Recruitment Partner of choice within the Clean Energy, Sustainable Infrastructure, ESG, Impact Investment, Climate-Tech & Technology sectors. We are committed to supporting industries battling climate change towards a net-zero future and a sustainable economy.

About the Role

We are working with a Singapore-based AI startup is looking for a Product Marketing Manager position based to lead the regional marketing activities.

Responsibilities

• Conduct thorough market research to grasp customer needs, industry trends, and competitor capabilities in target markets. Plan and execute go-to-market strategies for new market entries or product launches. Evaluate strategy success and make necessary adjustments.

• Lead the conceptualization, production, and management of diverse marketing materials, including website content, blogs, product brochures, case studies, videos, and webinar presentations. Develop content for various digital marketing channels, such as social media and email campaigns.

• Create compelling product positioning and messaging that resonates with target customers, distinguishing our solutions from competitors. Collaborate with sales and business development teams to plan and execute targeted marketing campaigns, utilizing platforms like LinkedIn and Google Ads.

• Proactively identify lead generation avenues, including participation in trade events and business matching opportunities from government and non-government agencies. Initiate and oversee paid media campaigns, including ad buys and branded content. Track campaign performance and optimize strategies based on data analytics.

• Develop and implement strategies to enhance brand awareness on social media platforms.

Application

If you are interested in this position, please apply directly on the platform with your latest CV. We will review your application and revert back promptly.

Keep in touch

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Our commitment

Diversity is a core value at NextWave Partners, and we are proud to be partnering with equal opportunities employers. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age.

NextWave Partners Ltd. (EA License No: 16S8303 - UEN: 201602833E)

EA Registration No: R1768749

Web: www.next-wavepartners.com