💼 SEO Digital Marketing Manager

📍Australia, Remote

About NextWave
NextWave Partners is the Recruitment Partner of choice within the Clean Energy,
Sustainable Infrastructure, ESG, Impact Investment, Climate-Tech & Technology
sectors. We are committed to supporting industries battling climate change
towards a net-zero future and a sustainable economy.

About the Role
This innovative company offers comprehensive software solutions that empower businesses to enhance their product development, management, and digital transformation processes, facilitating efficiency and competitiveness in the marketplace.

Responsibilities:

• Strategize and implement comprehensive digital marketing initiatives, encompassing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.

• Develop and manage our online presence on various social media platforms, ensuring consistent and engaging content.

• Evaluate and report the performance of all digital marketing efforts, aligning them with predefined objectives, such as ROI and KPIs.

• Identify emerging trends and valuable insights to optimize resource allocation and campaign performance.

• Foster creative thinking to devise novel strategies for business growth, while also planning, executing, and assessing experiments and conversion tests.

Requirements & Skills

• Possession of a BS/MS degree in marketing or a related field.
• Proven professional background in the domain of digital marketing.
• Demonstrated expertise in leading and supervising campaigns in SEO/SEM, marketing databases, email, social media, and display advertising.
• Highly creative with a track record of effectively identifying target audiences and creating engaging, informative, and motivational digital campaigns.
• Proficiency in optimizing landing pages, user funnels, and conducting A/B and multivariate experiments, along with solid familiarity with website analytics tools, ad serving tools, Google AdWords, HTML, CSS, JavaScript, and a strong analytical and data-driven mindset, while staying current with the latest online marketing trends and best practices.